smartTrade, CSR, beyond the global concept, a way of doing business


The concept of CSR covers several dimensions. However, it only truly becomes meaningful and acts as a driver of performance and value creation when it is tailored to the realities of each company.

For smartTrade, CSR is above all a way of doing our business and also a way of life. It offers a dynamic framework through which our company expresses its values, and is in line with the agile, modern and human image which we wish to embody.

CSR is a key topic for our clients, employees and shareholders. It supports our brand development and, from the origin to the long term, our company history.

More precisely, the key points of our approach lie partly in the strong values which have been present since the foundation of smartTrade, as well as in the four dimensions identified below:

David Vincent CEO
David Vincent
  • Ethics: Ensure a clear and formal ethical framework about the way we conduct our business, manage our clients’ data, and engage with our employees and partners.
  • HR: Offer a dynamic working environment, including a favourable quality of life at the heart of the company and the opportunity for each member of the staff to grow.
  • Community and Sports: Act as a committed actor in local communities through the values of sport and societal causes.
  • Environment: Ensure our responsibility regarding our impacts, both in the daily activities of our business and its operations.

Each of these commitments is illustrated by concrete actions which are annually reviewed and discussed in a continuous progress objective. They represent the baseline of our CSR policy, and contribute to the development of our brand and to the reputation of smartTrade – one that ought to extend beyond operational and technical excellence.


smartTrade has formalised and implemented a Code of Conduct and Business Ethics, committed to respecting high ethical standards and moral conduct while taking pride in our honesty, integrity, and accountability.

We are a fair employer and believe in equality of chances. Our human resources department always aims to make any employment-related decision based on an applicant’s professional qualification and merit. smartTrade is strictly against engaging in discriminatory actions.

Besides our commitments towards our employees, we are also required to maintain the highest level of professionalism when it comes to our clients. To illustrate this engagement, we commissioned McGladrey LLP in 2015 to review the security level of the various controls that we had put into place regarding our operations. This SOC2 (Service Organisation Control) audit examined the description of our technologies and the suitability of the design of the controls and enabled us to identify potential areas of improvement.

We pride ourselves on the conduct of each of our employees and of our organisation as a whole. Employment contracts include good behaviour clauses concerning confidentiality and loyalty to ensure that newcomers behave ethically and responsibly.

We maintain a professional environment, devoid of any discrimination, harassment, or violence. Instead, we aim to cultivate trust, excellence, creativity and innovation amongst our employees, clients and relevant stakeholders. Respect and integrity represent the very foundation of all of our interactions.

Human Resources

smartTrade’s teams spread across six locations worldwide, namely: Aix en Provence, London, New York, Tokyo, Singapore and Tunis. We are currently in a phase of rapid growth, be it in terms of activities, client portfolio, workforce and even geography. In order to cater to this expansion, the company has to continually adapt its HR policy. Indeed, some objectives have been identified to monitor the company’s growth.


Our strategic HR objectives are based on one ambition: targeting and recruiting high potential.

smartTrade’s employees are integrated into closely knit teams which promote proximity and the efficient transfer of knowledge. We offer a stimulating environment, whereby our staff are passionate about R&D, and look to acquire specific technical skills.

Moreover, in our objective to optimise our recruitment process, smartTrade has partnered with universities in order to be in a better position to attract and nurture young talent.


Our employees are key to smartTrade’s technological development and competitive advantage. Therefore, we offer a range of training sessions to ensure their efficient integration and skill improvement. We consider in-house training to be a top priority as it aims to equip our workforce with the essential skills required by our business activities.

The smartTrade Academy has also been established whereby trainers, who are also smartTrade’s employees, have the responsibility of providing a first round of training to new employees. Newcomers are consequently better integrated within smartTrade’s work structure as they have been equipped with basic theoretical and practical skills.


We have identified employees’ satisfaction to be a key concern for the good functioning of our business and have therefore signed up with “Happy Trainees” which would enable us to formalise an evaluation process of determining our trainees’ satisfaction. Indeed, it is essential for us to make sure that our young recruits master smartTrade’s way of doing business and enjoy their experience whilst doing so.

We have also organised a smartTrade Café which aims to create an informal platform where employees exchange and brainstorm on several business matters and innovations.

Our new building has been organised to take into account the quality of life of our employees.

We believe practising a sport contributes to the improvement of health and general wellbeing. We have recently set up a gym on our premises to promote this message and encourage our employees to adopt a healthier lifestyle.

Communities and Sport

smartTrade signed a partnership with the French Tennis Federation by supporting the Provence Tennis League association. This association is invested in teaching, training, individual competition, and regional championships. This partnership has for aim to promote, organize and develop tennis and padel in Provence.


We support tennis every year through our “Open du Pays d’Aix” partnership. The “Open du Pays d’Aix” is a freely accessible tournament, which intends to endorse young and promising tennis stars of tomorrow. This is a reflection of our engagement to promote the benefits of sports while simultaneously emphasising our values, namely: agility, performance, drive and passion.


We launched the “smartTrade Full Ace Challenge” during which smartTrade contributes to the challenge pot for every performed Ace at the “Open du Pays d’Aix”. At the end of the tournament, the total amount collected goes to “La chaîne de l’espoir”, a humanitarian charity aimed at enabling children in developing countries to have access to medical care and education.


We are also committed to the empowerment of women and attempt to do so by sponsoring “The Open Féminin de Marseille”, a key tournament for upcoming female tennis players. This event enables participants to earn points and consequently improve their world ranking. Subsequently, they gain visibility and recognition, whilst networking with many other talented women. This Open is the only professional sporting event in Marseille which is entirely dedicated to women in the creation of opportunities aimed at their development and growth.


Our commitment to supporting disadvantaged communities knows no boundaries. We support “Autour de l’Enfant”, a charity dedicated towards the well-being of children around the world. In France, the charity promotes the benefits of breastfeeding. Meanwhile, in Africa, it supports the betterment of child care by building medical centres equipped with modern hospital equipment.
Amongst their main projects is the establishment of a medical centre in Djimande, Senegal. Having partnered with ‘Open Féminin de Marseille’ and created the “smartTrade Challenge”, smartTrade will donate its earnings from tournaments to the funding of the electrical system installation in the centre. The money will also be used to build an electricity connection to the village in order to support the ongoing care of children in need.


smartTrade’s dedication to sports leads the company to be involved and be part of some amazing events. Our company and the “Country Club Padel” support and organize a “Padel Championship” in collaboration with the Provence Tennis League. The best players will be participating at this men & ladies tournament.


We strongly commit to carrying out our operations with a minimum impact and risk on the environment. We are particularly engaged in the protection of biodiversity and the reduction of waste, energy utilisation, water consumption and gas emission.

This commitment is also reflected through the selection of our partners. Indeed, we work with green data centres’ suppliers, whereby we have opted for the use of green servers which consume less energy.