New York, Paris & Aix en Provence, April 25th, 2013 – smartTrade Technologies announced today that its HTML5 front-end and development platform was recognized as the best sell-side web-based development environment at the Sell-Side Technology Awards held by Waters Technology.
David Vincent, Chief Executive Officer and CTO of smartTrade, said “smartTrade has developed an HTML5 development platform that enables clients to build user interfaces that can be deployed across multiple devices. This HTML5 framework is integrated out-of-the-box with our existing product lines, which means our customers can get a very fast time-to-market at a fraction of the cost they would pay with other frameworks.”
This revolutionary point did not go unnoticed by the distinguished judging panel of editors, consultants and sell-side professionals who recognized smartTrade’s technology and the benefits it brings to sell-side firms using such an environment to build trading applications that can be rolled out across multiple devices. It is the first time that this category appears in the financial awards world, which underlines its growing importance in the industry. As a newcomer in this field, smartTrade’s success is proof that its implementation strategy perfectly fits the needs of sell-side firms willing to deploy successful trading applications.
smartTrade’s HTML5 development framework is designed to allow an easy integration with existing trading engines, making the development life cycle of user interfaces extremely fast. David Vincent continues, “Our HTML5 framework is designed to be open so that it can integrate with any back-end trading engine. smartTrade has a long pedigree of building open products to service the cross asset world. It is this experience that has also informed the design of our HTML5 framework”.